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Name and contact details of the person in charge:


soilkind GmbH

Managing directors: Dr. Johannes Luschitz, Marina Nazmer

Quellenstr. 7

70376 Stuttgart



Phone: +49 711 99521058



(hereinafter referred to as soilkind) acts in accordance with the statutory provisions in all data processing procedures (e.g. collection, processing and transmission). The following statement provides you with an overview of the type of data that is collected and how it is used and passed on, the security measures that soilkind takes to protect your data and how you can exercise your rights.


Contact / Data protection officer


If you have any questions regarding data protection and your rights as a data subject, please contact us at


§ 1 Collection, use and storage of personal data


When you use and visit our website, soilkind collects various data from you, sometimes also so-called personal data. This is information that relates to an identified or identifiable natural person (hereinafter "data subject").


1. Visiting the soilkind websites in general


When you visit the soilkind websites, you transmit data to our web server via your internet browser (for technical reasons). The following data is recorded during an ongoing connection for communication between your internet browser and our web server:

 Date and time of the request

 Name of the requested file

 Page from which the file was requested

 Access status (file transferred, file not found, etc.)

 Web browser and operating system used

 Full IP address of the requesting computer

 Transferred data volume


For reasons of technical security, in particular to defend against attempts to attack our web server, this data is stored by us for a short period of time. It is not possible for us to draw conclusions about individual persons based on this data.


The legal basis for storage is § 15 TMG and Art. 6 para. 1 lit. f) GDPR.


Further personal information is only collected if you provide it voluntarily, for example in the context of an inquiry or registration. Depending on the area concerned, soilkind uses the personal data you provide to answer your inquiries and for the purpose of technical administration of the website. In detail, the use in the respective areas is as follows:


SSL- or TLS-encryption

For security reasons and to protect the transmission of confidential content that you send to us as the site operator, our website uses SSL or TLS encryption. This means that data that you transmit via this website cannot be read by third parties. You can recognize an encrypted connection by the "https://" address line of your browser and the lock symbol in the browser line.


2. Newsletter 


You can receive the soilkind e-mail newsletter by registering with an e-mail address and expressly agreeing to receive it by ticking the checkbox next to the following text:


"I would like to subscribe to the soilkind Newsletter".


If you subscribe to our e-mail newsletter, we will send you regular information about our offers and services. For the dispatch of the newsletter we use the so-called double opt-in procedure. This means that we will only send you an e-mail newsletter if you have expressly confirmed that you agree to receive the newsletter. We will then send you a confirmation e-mail asking you to click on a corresponding link to confirm that you wish to receive future newsletters from us.


When you register for the newsletter, we save your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later date. In the case of the confirmation mail sent for control purposes (double opt-in mail), we also save the date and time of the click on the confirmation link and the IP address entered by the Internet Service Provider (ISP). The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising in the newsletter. The processing of this data is based on your consent according to Art. 6 para. 1 lit. a) GDPR or on legitimate interests of us according to Art. 6 para. 1 lit. f) GDPR to prove the required consent.


You can revoke this consent at any time and unsubscribe from the newsletter.


The data you have deposited with us for the purpose of subscribing to the newsletter and the data we have stored to prove your consent will be stored by us until you unsubscribe.


The data that you provide us with for the purpose of subscribing to the newsletter and the data that we store to prove your consent will be stored by us until you unsubscribe from the newsletter and will be deleted after you cancel the newsletter. After cancellation your e-mail address will be deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are legally permitted and about which we inform you in this declaration.


§ 2 Passing on and deletion of personal data


1. Visiting the soilkind websites


The data (§ 1) stored during a mere visit to the soilkind websites will not be passed on to third parties.


2. Newsletter


The e-mail address you provide for newsletter registration will not be given to third parties. Only for data processing by order soilkind uses the Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. If you no longer wish to receive the newsletter, your e-mail address will be deleted from the distribution list.


3. Transmission to authorities and other public bodies


Your data will only be passed on to third parties outside of soilkind if the responsible public authority or state institution orders the release in individual cases, then soilkind is obliged to do so.


4. Transfer within our  group of companies


soilkind is part of the Kärcher SE & Co. KG. soilkind will cooperate with other companies of the group of companies on a division of labor. For these purposes soilkind will conclude an agreement in accordance with Art. 26 GDPR, which, among other things, regulates that Kasoilkindlea will exchange personal data (contact details) of interested parties with the Kärcher sales company, namely if these are necessary for the execution of the contract, if soilkind has a legitimate interest or if soilkind has given its consent to the transfer of data (Art. 6 para. 1 lit.a), b), f) GDPR. 


You can then assert your rights as a data subject against both soilkind and Kärcher at the above address. If your request does not concern the data processing carried out by soilkind, soilkind will forward your request to Kärcher for processing.


The processing within the scope of the aforementioned agreement according to Art. 26 GDPR is carried out in accordance with Art. 6 para. 1 lit.a), b), f) GDPR on the basis of the legitimate interest of Kärcher as well as soilkind in the distribution of soilkind's products within the Kärcher group of companies, as well as on the basis of the execution of the contract or if you have consented to the transfer of data. 


§ 3 Security advice


1. General technical and organizational measures:


soilkind has implemented a variety of security measures to provide reasonable and adequate protection for personal information.


All data stored at soilkind is protected by physical, technical and procedural measures that restrict access to the information to specifically authorized persons in accordance with this Privacy Policy.


soilkind websites are protected by a software firewall to prevent access from other networks connected to the Internet. In addition, only employees who need the information to perform a specific task are granted access to personal information. These employees are trained in security and privacy practices and will treat your information as confidential. 


§ 4 Cookies / Usage-related Advertising (Behavioural Advertising) 


On the basis of § 15 para. 3 TMG and Article 6 para.1 lit. f) GDPR, soilkind creates user profiles for the purposes of advertising, market research or for the design of soilkind online services in line with demand, provided the user does not object to this. Your opportunity to object is shown in the individual technical measures.


1. Use of cookies


"Cookies" are used on our website for so-called behavioural targeting. These are text files by means of which data with usage information (websites visited, number of visits, visiting times, length of stay on individual pages, etc.), i.e. usage profiles, are stored on your hard disk. These usage profiles are made anonymous and evaluated in a technical (statistical) evaluation process in order to enable a selection based on the interests of the respective user when Internet advertising (e.g. banners) is inserted on other websites. Under no circumstances will personal data such as name, address, e-mail address be stored in the cookies.


2. Retargeting / usage analysis


In cooperation with advertising partners, we use retargeting technology in order to be able to show visitors to our website suitable advertising in the future. For this purpose we use the pixel method. The pixel is used to mark visitors to our website and then to target them on other websites with advertising for soilkind products.


The general pixel uses cookies to identify the user. The IP address is made anonymous before it is systematically processed. No personal data is stored or user profiles are created. If you do not want your anonymous statistical data to be used for ad control, you can deactivate this by clicking on the following link:


Also in cooperation with advertising partners we use the Google Remarketing or "similar target groups" function. This is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter only "Google".


This feature is designed to track the behavior of site visitors after they have been directed to the soilkind website by clicking on a Google advertisement. This enables future advertising measures to be optimized.


For this we also use the pixel method. The pixel is used to mark visitors to our website and then to target them with advertising for soilkind products when they return to Google. The pixel uses cookies to identify the user. According to its own information, Google does not collect any personal data during this process.


If you do not want your anonymous statistical data to be used for ad control, you can make the necessary settings via the following link: Alternatively, you can disable the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at


For Facebook, we use the visitor action pixel of Facebook, Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversion.


This allows us to track the behavior of site visitors after they have clicked on a Facebook ad to be redirected to the provider's website. This allows the effectiveness of the Facebook Ads to be evaluated for statistical and market research purposes and to optimize future advertising efforts.


The collected data is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with Facebook's privacy policy. This allows Facebook to enable the placement of advertisements on pages of Facebook and outside of Facebook. This use of the data cannot be influenced by us as a site operator.


You can find further information on the protection of your privacy in the Facebook privacy statement:


You can also disable the remarketing feature "Custom Audiences" in the Advertising Settings section of You must be logged in to Facebook to do this.


If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website:


3. Newsletter


The newsletter is sent using "Sendinblue", a newsletter sending platform of the German provider Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.


The e-mail addresses of our newsletter recipients, as well as their other data described in the context of this notice, are stored on Sendinblue's servers in Germany. Sendinblue uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, Sendinblue may use this data to optimize or improve its own services, e.g. to technically optimize the dispatch and display of the newsletters or for economic purposes to determine from which countries the recipients come. However, Sendinblue does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.


We trust in the reliability and IT and data security of Sendinblue. TÜV Rheinland has audited and confirmed Sendinblue's compliance with the information provided to customers on the technical and organizational measures taken in accordance with Article 32 of the GDPR. The audit was based on the documented technical and organizational measures. 

Furthermore, we have concluded a "contract for commissioned processing within the meaning of Art. 28 of the General Data Protection Regulation (DS-GVO)" with Sendinblue. This is a contract in which Sendinblue undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties. You can view Sendinblue's privacy policy here:


4. Google analytics


Our website uses functions of the web analysis service Google Analytics. The provider of the web analytics service is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.


Google Analytics uses "cookies". These are small text files that your web browser stores on your end device and enable an analysis of website usage. Information generated by cookies about your use of our website is transmitted to a Google server and stored there. Server location is usually the USA.


The setting of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. As the operator of this website, we have a legitimate interest in the analysis of user behavior in order to optimize our web offer and, if necessary, advertising.


IP anonymization


We use Google Analytics in conjunction with the IP anonymization function. It ensures that Google truncates your IP address within member states of the European Union or in other states that are party to the Agreement on the European Economic Area before sending it to the USA. There may be exceptional cases in which Google transfers the full IP address to a server in the USA and shortens it there. On our behalf, Google will use this information to evaluate your use of the website, to create reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by Google Analytics is not merged with other Google data.


Browser Plugin


The setting of cookies by your web browser can be prevented. However, some functions of our website could be restricted as a result. You can also prevent the collection of data regarding your website usage, including your IP address and subsequent processing by Google. This is possible by downloading and installing the browser plugin accessible via the following link:


Objection to data collection


You can prevent the collection of your data by Google Analytics by clicking on the following link An opt-out cookie is set to prevent the collection of your information on future visits to our site: Disable Google Analytics.


Details on how Google Analytics handles user data can be found in the Google privacy policy:


Demographic characteristics at Google Analytics


Our website uses the function "demographic characteristics" of Google Analytics. It can be used to generate reports that contain information about the age, gender and interests of visitors to the site. This data comes from interest-based advertising by Google as well as from visitor data from third parties. It is not possible to assign the data to a specific person. You can deactivate this function at any time. You can do this through the ad settings in your Google Account or by generally prohibiting the collection of your data by Google Analytics, as explained in the section "Opting out of data collection".


5. Google AdSense


Our website uses Google AdSense. Provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.


Google AdSense serves the integration of advertisements and sets cookies. Cookies are small text files that your web browser stores on your end device to analyze the use of the website. Google AdSense also uses web beacons. Web beacons are invisible graphics that enable an analysis of the visitor traffic on our website.


Information generated by cookies and web beacons is transferred to Google servers and stored there. Server location is the USA. Google may pass on this information to contractual partners. However, Google will not merge your IP address with other data stored by you.


The storage of AdSense cookies is based on Art. 6 para. 1 lit. f GDPR. We as website operators have a legitimate interest in the analysis of user behaviour in order to optimize our website and our advertising.


With a modern web browser you can monitor, restrict and prevent the setting of cookies. Deactivating cookies can result in limited functionality of our website. By using our website, you agree to the processing of the data collected about you by Google in the manner described above as well as the aforementioned purpose.


6. Google AdWords and Google Conversion Tracking


Our website uses Google AdWords. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.


AdWords is an online advertising program. As part of the online advertising program we work with conversion tracking. After a click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that your web browser stores on your device. Google AdWords cookies expire after 30 days and are not used to personally identify users. The cookie enables Google and us to recognize that you have clicked on an ad and been redirected to our website.


Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through websites of AdWords customers. Conversion cookies are used to generate conversion statistics for AdWords customers who use conversion tracking. Adwords customers learn how many users clicked on their ad and were redirected to pages with conversion tracking tags. However, AdWords customers do not receive any information that allows for personal identification of the users. If you do not want to participate in tracking, you can opt out of using the service. In this case, the conversion cookie must be deactivated in the user settings of the browser. In this way, no inclusion in the conversion tracking statistics takes place.


The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f GDPR. As website operators, we have a legitimate interest in the analysis of user behavior in order to optimize our website and our advertising.


Details on Google AdWords and Google Conversion Tracking can be found in the Google data protection regulations:


With a modern web browser you can monitor, restrict or prevent the setting of cookies. Disabling cookies may result in limited functionality of our website.


7. Google Web Fonts


Our website uses Web Fonts from Google. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.


By using these Web Fonts it is possible to present you with the presentation of our website that you desire, regardless of which fonts are available locally. This is done by retrieving the Google Web Fonts from a Google server in the USA and the associated transfer of your data to Google. This is your IP address and which page you have visited on our website. The use of Google Web Fonts is based on Art. 6 para. 1 lit. f GDPR. As the operator of this website, we have a legitimate interest in the optimal display and transmission of our web presence.


Details about Google Web Fonts can be found at: and further information can be found in Google's privacy policy:


§ 5 Presence in social networks and other platforms


soilkind also maintains presences on the social networks and other Internet platforms (hereinafter referred to as platforms) of the respectively listed service providers (hereinafter referred to as service providers) listed below, in order to offer information there and/or to communicate with the respective users.


soilkind processes any personal data of users on the basis of the consent given to the respective service provider (Art. 6 para. 1 lit. a) GDPR), for the implementation of pre-contractual measures (Art. 6 para. 1 lit. b) GDPR) or on the basis of legitimate interest (Art. 6 para. 1 lit. f) GDPR) for marketing and sales purposes as well as for market research.


The European Court of Justice (ECJ) ruled in its judgment of 5 June 2018 (Case C210/16) that the operator of a Facebook page is jointly responsible with the service provider for the processing of personal data. It has not yet been clarified whether joint responsibility also exists with other service providers when using the platform.


soilkind points out that user data is usually processed by the respective service provider for advertising and market research purposes. Thus, on the basis of user behavior and the resulting interests of the users, user profiles will be created in order to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behaviour and interests of the users are stored. Furthermore, data may also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).


soilkind points out that on the platforms user data is also transferred by the respective service provider to a server in a third country and can therefore be processed outside the area of the European Union. Service providers who are certified under the Privacy-Shield - as stated below - have committed themselves to comply with the data protection standards of the EU. 


The purpose and scope of the data collection on the respective platform or the further processing there as well as the user's rights in this regard are governed by the provisions of the respective service provider at


• Instagram

Service provider: Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA Privacy Policy:

Possibility of objection:



Service provider: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

Privacy policy:

Privacy policy for Facebook pages:

Privacy Shield: Possibility to object:

Agreement on joint responsibility



Service provider: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA

Privacy policy:

Privacy Shield:

Possibility of objection:



Service provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Privacy policy:

Privacy Shield: Possibility to object:



Service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany Privacy Policy:



Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA

Privacy policy: Possibility of objection (Opt-Out):



Service provider: LinkedIn Ireland Unlimited Company,Wilton Plaza, Wilton Pl, Dublin, 2, Ireland

Privacy policy:


Since only the respective service provider has full access to the user data, soilkind recommends that you contact the service provider directly in the event of any requests for information or other questions regarding your rights as a user (e.g. right to deletion). For the necessary support or other questions, please contact us.

§ 6 E-Mail contact in connection with raffles


1. Description and scope of data processing


It is possible to contact us via the provided e-mail address. In this case, the personal data of the user transmitted with the e-mail will be stored. In this context, the data will not be passed on to third parties. The data will be used exclusively for processing the conversation. A transfer to third parties in raffles is usually carried out with the prior consent of the winner, the transfer is in any case for the purpose of fulfilling the contract.

2. Legal basis for data processing 

The legal basis for the processing of the data is Art. 6 para. 1 lit. a DSGVO if the user has given his consent. The legal basis for the processing of data transmitted in the course of sending an e-mail is art. 6 para. 1 letter f DSGVO. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for processing is Art. 6 para. 1 letter b DSGVO.


3. Purpose of data processing

The processing of personal data serves us solely to process the contact. If you contact us by e-mail, this is also the necessary legitimate interest in the processing of the data.


4. Duration of storage

The data will be deleted as soon as they are no longer necessary for the purpose of their collection. For the personal data sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation ends when it is clear from the circumstances that the matter in question has been conclusively clarified and there are no legal retention periods to the contrary. Any additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Possibility of objection and removal


The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time. In such a case the conversation cannot be continued. All personal data stored in the course of the contact will be deleted in this case.

§ 7 Your rights


1. Information

You have the right at any time to obtain information about the data stored about you, its origin and recipients as well as the purpose of the data processing. For this purpose, please contact us via


 2. Revocation of a consent (e.g. sending a newsletter)

You can revoke your consent to the use of your personal data by soilkind at any time, for example for sending the soilkind newsletter. If you wish to revoke your consent to receive the newsletter, please click on the "Unsubscribe newsletter" link at the very bottom of one of the newsletter e-mails received. In all other cases please contact us.

3. Your further rights

You have the right to correct or delete or to limit the processing of your personal data, a right to object to processing for the future and a right to data transferability.


As a data subject, and without prejudice to any other administrative or judicial remedy, you have the right to complain to a supervisory authority, in particular in the Member State in which you are resident, in which you work or in which the alleged infringement occurred, if you consider that the processing of personal data relating to you is being carried out in breach of data protection legislation.


4. Competent supervisory authority

You can contact the relevant supervisory authority in the event of complaints regarding the use of your personal data:


The State Commissioner for Data Protection and Freedom of Information 


Königsstraße 10a

70173 Stuttgart

Phone 0711/615541-0

Fax 0711/615541-15



The online complaint form can be found at:

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